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Increase Customer Loyalty and Enhance Brand Image: Increasingly, consumers are factoring companies’ general business practices, including philanthropic activities, into their purchasing decisions. Companies associated with charitable behavior are perceived by consumers to be good corporate citizens and may differentiate themselves from competitors... [the] survey found that 79 percent of Americans take corporate citizenship into account when making purchasing decisions....
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Great Value
Get Your Message Out for Free
The vehicle is VASE the Vancouver Aboriginal Social Enterprise an entrepreneurial web communications and e-commerce portal for early childhood development products and services, that while community based, has the capabilities and sophistication of a global marketing enterprise.
How does it work? Corporations (called Friends)‘invest’ in a project or one of our community Partners to provide the financial and/or human resources to enable them to launch and run a world-class fund-raising portal through The VASE.net
All products that are sold through the VASE have to benefit the community. The general rule is that on all products sold; the lion’s share goes to the social enterprise or community partner. This guarantee will attract consumer loyalty and will ensure the program’s success and longevity.
What is revolutionary about this advertising program is that your corporate investment is returned over time through the numerous merchandizing programs available through the VASE. This unique formula represents a paradigm shift for corporate philanthropy. By enabling your Partner(s) to build and maintain a revenue generating vehicle that will grow over time your company can shift the emphasis from a net cost form of philanthropy to one that is a net gain to all parties. Truly a win-win situation.
Cost. Recovery Advertising means delivering multimillion dollar-advertising campaigns at no cost. Do Good, Give Great Value and Get Your Message Out for Free.
We are just about to officially launch the VASE and are ready to bring our marketing and promotional campaign to the Vase and our need now is to find a number of ‘Friends’, civic minded corporations and organizations, that can benefit from our Cost Recovery program and, who, at the same time will become a part of our program to create a powerful vehicle for literacy and community empowerment.
bsr.org
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““,.....results showed that US business executives “see corporate citizenship as a fundamental part of business.”
Overwhelmingly (75%), executives polled said their founding traditions and core organizational values are factors in their companies’ decisions to invest in corporate citizenship. And 82% said good corporate citizenship helps the bottom line, and over half of respondents cited expectations from customers and consumers as motivating factors. |