In a Social Enterprise the lion's share goes to the community it serves.
Background < • > Distribution Model < • > Cause Related Marketing < • >The Market
The traditional distribution model for the consumer products to be sold through the VASE has been the retail/wholesale channel and to a lesser extent direct mail and catalogue sales. There are numerous levels: within the distribution system, from the product creator to the manufacturer, from the agent and publisher to the wholesaler and distributor and finally there is the retailer and the end consumer

A social enterprise eliminates a number of steps in the distribution channel and simply re-directs those funds back into the community. In the example below we use a Day Care as the retailer of an ECD Aboriginal Reader/Music CD – ‘A is for Aboriginal.’
Traditional Publishing Model
  Retail   Social Marketing
A is for Aboriginal - Book/Music CD      
Retail Price $ 24.95   $ 24.95
       
Retail Store $ 9.98
Day Care
 $ 9.98
Agency/Dist $ 1.25
VASE
 $ 3.74
Manufacture $ 4.37   $ 4.37
Author/Artist $ 3.12   $ 3.12
Publisher $ 6.24
Admin/Operations
 $ 3.74
       
Communtiy Distribution (after royalty & operations)     $ 13.72
Community Share     55%
Find out how you can participate in the 'A is for Aboriginal' Project.
Over half of the purchase price in a social marketing model stays within the community.
The Aboriginal population (1.3 million) represents 4.4% of the Canadian population. Forty percent are under the age of 19 and half of that population is under the age of nine.That is a target market.

VASE’s community and Internet based marketing and distribution system will enable communities of any size to participate in the social enterprise and generate revenue through the sale and distribution of educational (and entertainment) materials created to fill a need within their own community.

Turning a need into an opportunity - Vancouver Aboriginal Social Enterprise