Join Us < • > Community Partners < • > Corporate Sponsorship < • > Volunteer < • > Celebrities
you are here > Corporate Sponsorship > Friends < • > Cost Recovery < • > Marketing < • > Media
|
Increase Customer Loyalty and Enhance Brand Image: Increasingly, consumers are factoring companies’ general business practices, including philanthropic activities, into their purchasing decisions. Companies associated with charitable behavior are perceived by consumers to be good corporate citizens and may differentiate themselves from competitors... [the] survey found that 79 percent of Americans take corporate citizenship into account when making purchasing decisions....
|
The Benefits
Our community and Internet based marketing strategy will position your company in the forefront of forward thinking, socially responsible corporations. Your company can benefit from the positive association of being an empowering agent for children and children’s causes through joining Slammin’ Sammy Sosa in fulfilling his dream of “..a better life for kids everywhere.”
One of the most powerful and exciting components of the VASE is the quality of the story. There is a magic combination here, celebrities, helping kids, high-tech and community development. This story can be packaged and presented in many ways. Your company will attract media attention as a feel good story, a business story and a high tech story. Making the Internet work for children and literacy. This is the kind of story that will attract National media coverage.
Collateral Materials
VASE is in the process of creating a suite of collateral materials for your advertising and communications needs. All of these will be designed so that they can be customized to your particular requirements. We will create broadcast quality video and animation materials, billboards, posters, advertising lugs, banner advertisements and much, much more to take advantage of the high level of visibility that the celebrities' involvement can bring to this exciting and novel project.
Spreading the word.
There are numerous ways to ‘get the word out’ without spending large sums of money. A simple ‘letter from the president’ to your company’s employees, suppliers and customers endorsing your Community Partner’s campaign can get the word out in your community and around the country.
The many and varied ways that we have devised, and will implement over time will keep the story alive and will help to build a solid and loyal consumer following, which will keep your name in currency while empowering your Partner to build an ongoing revenue generating vehicle. As well, we have created a number of small but effective ‘advertising lugs’ that can be added to your out-going mail, or even, where applicable, in your ongoing print advertisements.
Point-of –Purchase
Our Point-of-Purchase display program is a re-positioning of a three billion-dollar a year merchandizing system. Display marketing is where a salesperson visits a company or government office and leaves samples of their merchandize ‘on display’ and they come back later to pick up the orders. We will be creating a series of beautiful display pieces that can be used in your own locations and/or throughout the community, where of course your logo and company name would be prominently displayed. Add to this a virtual display program that we will be packaging within a unique new ‘entertainment’ format that we will be rolling out in Phase Two
Banner Exchange
We will have a number of web components that can be added to your site to promote your community investment. From a complete section including video and animation to a simple link program that links to your Partner’s e-commerce site and the VASE transactional services.
Besides being able to link directly from your own web site, one of the founding principles of Cost Recovery Advertising is that your Community Partner, who has their own portal within the VASE and custom database serving up their information, has a banner advertisement program that is used to thank and recognize their Friends. We drive consumers to the Partner’s portal and you are prominently displayed as the premiere sponsor.
Investment sponsors also get International prominence throughout all of the VASE network through the ‘A’ class banner ad rotation. So, as we grow and expand into other cities, province, states and regions your banner ads will be seen by more and more people because you have earned the position by your early adoption of this new form of corporate philanthropy.
The Contests
We will develop a number of low cost programs that will draw even more attention to your company and what you are helping to build for your Partner(s). We will create a number of web based contests that use the principle of Viral Marketing to advertise your involvement with your Partner’s e-business.
We launch numerous contest URL’s (web addresses) that are one line contests, designed to attract consumer interest. For example, www.winareallybigprize.com, www.winaroundofgolf.com, www.windinnerfortwo.com etc.. These one-line contests, will be in fact short animated flash movies, that present the consumer with the opportunity to support your Partner’s fund-raising campaign by purchasing products or and even if they don’t care to purchase at that time, they can register for the contest and can be added to an opt-in mailing list, a valuable asset that we will build over time.
The Partner
What is truly unique about this program is that it combines the best of grass roots community involvement with the power of the Internet and powerful database transactional services. The community fund-raiser meets high tech.
A major component of the VASE is the suite of promotional and marketing tools that will be available to the Partner to help them run a successful campaign. These tools are all online can be customized for each event and situation.
We provide a step-by-step guide to launching and running a successful fund-raiser. We will provide Press Releases, Sales and Marketing templates, posters and signage, plans for community kiosks as well as the artwork to decorate them and numerous video and animated pieces that can be used to deliver the message.
We will have a team of VASE staff and volunteers available for special events.
bsr.org
|
““,.....results showed that US business executives “see corporate citizenship as a fundamental part of business.”
Overwhelmingly (75%), executives polled said their founding traditions and core organizational values are factors in their companies’ decisions to invest in corporate citizenship. And 82% said good corporate citizenship helps the bottom line, and over half of respondents cited expectations from customers and consumers as motivating factors. |