 Social Marketing includes a number of interdependent strategies. |
For a book to be considered a best seller in Canada it has to sell five thousand copies. It is possible to sell many times that number using a combined community-based, cause related marketing approach. To put this in perspective Coca Cola in partnership with ‘Reading is Fundamental’ (www.rif.org) distributed over a quarter of a million books to children across America and funded the establishment of 6500 school based libraries.
The combination of corporate philanthropy and celebrity endorsements can have tremendous impact in the marketplace. Back that up with a simple and intuitive web portal where aboriginal organizations can participate in the social enterprise’s community-based and e-commerce initiatives and you have a built in audience and marketing team rolled into one.
It is possible to create a profitable aboriginal publishing enterprise that is sustainable and one that generates economic and social prosperity for the community and the stakeholders. A perfect test market case can be made for an initial product line based on Early Childhood Literacy.
Below is a depiction of how a product line could be developed under the Urban Aboriginal brand.
The combination of corporate philanthropy and celebrity endorsements can have tremendous impact in the marketplace. Back that up with a simple and intuitive web portal where aboriginal organizations can participate in the social enterprise’s community-based and e-commerce initiatives and you have a built in audience and marketing team rolled into one.
It is possible to create a profitable aboriginal publishing enterprise that is sustainable and one that generates economic and social prosperity for the community and the stakeholders. A perfect test market case can be made for an initial product line based on Early Childhood Literacy.
Below is a depiction of how a product line could be developed under the Urban Aboriginal brand.
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Find out how your organization or company can be part of a winning strategy.
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The Aboriginal population (1.3 million) represents 4.4% of the Canadian population. Forty percent are under the age of 19 and half of that population is under the age of nine.That is a target market.
VASE’s community and Internet based marketing and distribution system will enable communities of any size to participate in the social enterprise and generate revenue through the sale and distribution of educational (and entertainment) materials created to fill a need within their own community.
Turning a need into an opportunity - Vancouver Aboriginal Social Enterprise
