The Internet and new media production technologies have changed the very nature of publishing and distribution.Small-scale publishing and direct to consumer marketing models are now competing at the highest level in the marketplace. |
Social Marketing - Keeping Profits in Your Community
Creating a Social Enterprise for Urban Aboriginal Early Childhood Education
Social Marketing is part of the Triple Bottom line economy. Profitable, socially sound and envrionmentally sustainable.
There is a need for Aboriginal centric educational and ‘edutainment’ materials and by extension a ready market for them. The very process of addressing that need can help create opportunities for children’s authors, artists, musicians and toy designers while generating significant revenues for all of the partnering groups, societies and organizations involved in the Aboriginal community and beyond.
Within a social enterprise new possibilities arise for all the stakeholders. The goal of the enterprise is to produce world-class products and services that generate on-going revenue and build capacity within the Aboriginal community.
| Find out how your organization or company can become part of the Social Economy. Discover the financial and social benefits of Double and Triple Bottom Line economics. Please send me information. |
The Vancouver Aboriginal Social Enterprise is based upon social marketing, where the lion’s share of the proceeds stays within the community. VASE will become self-sustaining once it reaches critical mass. It is possible to create a brand name not just in the local market but one that can attract an international audience.
To ensure success in the marketplace it is essential to maintain the highest levels of quality and production value so that the consumer develops both trust and confidence in the brand. The VASE will combine community-based programming, celebrity branding, innovative merchandizing programs and corporate philanthropy to build the market and market share for its products and services.
